Our challenge was to revamp the package design for Checkers' crunchy peanuts and create a campaign that would drive awareness for the improved quality of the product. The goal was to create an appealing and eye-catching design that would attract the attention of consumers and effectively communicate the message of "extra crunch."
Leveraging our expertise in packaging design and brand campaigns, we developed a fresh and innovative concept for the Checkers crunchy peanuts. The new package design featured vibrant colors, bold typography, and enticing visuals that highlighted the product's irresistible crunchiness. By incorporating these elements, we aimed to create a strong visual impact that would instantly capture the consumer's attention and pique their curiosity.
To complement the new package design, we proposed a campaign titled "Extra Crunch," which focused on communicating the improved quality of the Checkers crunchy peanuts. The campaign utilized various marketing channels, including social media, print media, and outdoor displays, to spread the message and generate buzz around the product.
Through social media platforms, we engaged with the target audience by sharing captivating visuals, intriguing captions, and interactive content. We encouraged consumers to share their experiences with the Checkers crunchy peanuts using the campaign hashtag, creating a sense of community and word-of-mouth promotion.