This comprehensive course delves into the strategic planning and execution of integrated marketing communications (IMC) campaigns. Participants will gain a deep understanding of how to effectively coordinate and integrate various marketing communication channels to deliver a cohesive and impactful brand message to the target audience.
Explore the fundamental aspects of developing an IMC strategy, including target audience analysis, message development, and campaign planning.
Learn how to leverage advertising and public relations to effectively promote and enhance brand visibility and reputation.
Discover the power of digital marketing and social media platforms in reaching and engaging with the target audience.