In an increasingly fragmented media landscape, integrated marketing communications (IMC) is the key to cutting through the noise and delivering a consistent brand message. This course explores the strategic planning and execution of integrated marketing campaigns that combine various communication channels, such as advertising, public relations, direct marketing, and sales promotions.
Discover how to create cohesive and impactful campaigns that engage your target audience across multiple touchpoints. Learn how to align your messaging, leverage different channels effectively, and measure the success of your integrated marketing efforts.
This comprehensive course delves into the strategic planning and execution of integrated marketing communications (IMC) campaigns. Participants will gain a deep understanding of how to effectively coordinate and integrate various marketing communication channels to deliver a cohesive and impactful brand message to the target audience.
1 LessonsExplore the fundamental aspects of developing an IMC strategy, including target audience analysis, message development, and campaign planning.
3 LessonsLearn how to leverage advertising and public relations to effectively promote and enhance brand visibility and reputation.
4 LessonsDiscover the power of digital marketing and social media platforms in reaching and engaging with the target audience.
5 LessonsExplore the techniques and strategies of direct marketing and sales promotions to drive immediate responses and conversions.
2 LessonsLearn how to measure and evaluate the effectiveness of IMC campaigns using key performance indicators (KPIs) and metrics.
3 Lessons
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